What is SEO score and why is it important?
Finding A Website’s SEO Score
Do you want to get a quick snapshot of a certain website’s SEO? This is an outstanding way to gauge the ranking capabilities of a website.
If you’re dealing with your own site, then this is a very simple process. But if you’re trying to get the score of another website, then you have to do a little more digging. Take note that this won’t answer all your questions, but it’s a good way to check out the competition and have a rough idea of how difficult it will be to outrank them.
So lets find out what is SEO score!
What Is SEO Score?
First, it’s essential to understand that other than Google, nobody can really tell you exactly what the SEO score of a particular website is. Back in the day, PageRank was used as the main score of a website. But this metric no longer gets updated publicly by Google. For this reason, you have to be a little more resourceful and rely on third party tools that provide the metrics you want to keep track of.
Since there’s no “one-click” solution to this problem, you must use several tools and set up your own scoring system.
This third party metric from Moz is one of the most widely used by digital marketers. It gives a rough estimate of a domain’s overall quality. Domain authority is primarily influenced by age and backlinks. If you’re dealing with a webpage, then you can use Page Authority instead.
A good domain authority to aim for is at least 31-40, which is where most small businesses find themselves at.
Page Load Speed
Another important ranking factor is page load speed. Google wants to serve the best results to their users, which includes websites that offer the best user experience. In the event that your website ranks despite its terrible page load speed, you still can’t expect to generate a lot of conversions since visitors will leave your site before your site finishes loading. You can use a tool such as Pingdom for a quick website speed test.
The next step is to look at how well-optimized the on-page elements of the site are. This includes checking the sitemap, robots.txt, heading tags, and content. These are all crucial factors that influence a website’s organic rankings.
Having a sitemap is always a plus since it makes it easier for crawlers to find all your pages. You must also make sure that the robots.txt doesn’t prevent the crawlers from reaching your important pages. As for onsite content, bear in mind that it isn’t all about keywords. See to it that the posts offer real value to readers. Sprinkling your target keywords and other related terms can provide a ranking boost, but never force it.
Create Your Own Score
Now, it’s time to set up your own scoring system. For example, a site that loads within 1 second gets a score of 10. Then add this to the website’s domain authority and all other scores you keep track of. That should give you a rough estimate of a website’s SEO score.
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