Looking At The Internet Marketing Trends That Will Dominate In 2017
One of the most exciting things about Internet Marketing is that it’s always changing, and staying on top of the ever changing online landscape is a challenge even for the most adaptable of professionals. Staying an effective advocate for digital marketing means learning how to see the trends that are forming and be able to see how they are going to affect the overall online landscape going into the short term future.
What does the long term future hold? No one knows, but there are some serious trends right now from 2016 that are sure to carry over and dominate the 2017 year.
Mobile Is The New Normal
Google not only rolled out “Mobile-geddon” but they’ve had rolling updates to all but eliminate non-mobile friendly websites. There are even SEO specialists claiming a responsive site is better than a regular site chained to a .mobi version, though that isn’t confirmed. There is no denying that mobile has overcome desktop when it comes to making buying decisions and the speed with which it’s burying the previously dominant desktop numbers.
There is no desktop vs. mobile argument anymore. Mobile has already won.
Apps Moving To Augmented Reality
Apps are taking a new form and looking at the massive success of Pokemon Go and the early release of Mario Run goes to show that the idea of an “augmented reality” resulting from apps or technology is going to continue to develop in a very exciting and unpredictable way. This will eventually lead to marketing opportunities – so pay attention in 2017 and stay ahead of the upcoming changes and new solutions.
Twitter Is Falling Towards 2nd Tier
A few years ago Twitter seemed ready to wrestle with Facebook and Google for dominance over advertising, but the mighty have fallen. Stagnation, lack of innovation, and the failure to consistently harvest positive advertising response compared to other platforms have definitely but some serious brakes on Twitter’s place in the marketing plans of many online marketers and it’s hard to see them recapturing magic they had a hard time grabbing at all in the first place.
The Quality Of Content Will Matter Even More
Google has always said content matters, and many social media sites encourage public accounts that provide excellent content. More than ever Google actually has the ability to judge the quality of style between two websites, or even between videos. They have always wanted to rank better content higher, and now they are increasingly showing they actually have the ability to do so. This trend is only going to continue, and to compete with Google other platforms are going to follow suit.
Cheap content mill quality content is going to rapidly fail while professional writing and content production is going to take off. Jump on top of this trend.
Staying on top of trends is always a challenging process and 2017 will be no exception. The online world continues to adapt and change, and only those who pay attention will be flexible and successful enough to change with it!