How To Create Effective Videos For Your Website


Tips On How To Create Highly Effective Videos For Your Marketing


Online marketing is most certainly on the rise, and on the rise FAST.

With the increasing amount of consumers depending on the Internet to not only research their buying decisions but also make their purchases, it’s importance has only increased.

Because a lot of consumers are not switching to video to research products, seek out hands on reviews, and even watching videos for pure entertainment – video marketing has become a truly viable form of marketing for small and medium sized businesses. Previously, video marketing was unattainable and unrealistic for smaller businesses due to limited budgets and the overall cost of video marketing.

Because of YouTube, video marketing has become a much more practical and viable way to market just about any business. Therefore, the importance of creating high effective videos for your marketing has risen higher than ever before. Below, we will be going over some of the top tips on how to create highly effective videos for your business.

My top main advice include:

1. Create a Compelling and Keyword Rich Title.

One of the main things that you are going to want to do when it comes to creating an effective video for your marketing is ensure that you are creating a compelling and keyword rich title. You need to make your title count. Video titles can pull in powerful traffic when optimised correctly.

Not only can it effectively grab a potential viewer’s attention, but it can also help to maximise your visibility on the search engines through relevancy.

2. Provide The Best Content.

Another important thing that you are going to want to do when it comes to creating effective videos for your marketing is make sure that you are creating and sharing the best possible content within your videos.

Think about your ideal viewer and come up with content that will appeal directly to him/her. By doing this, you should be able to create compelling content that can help them in some way, shape, or form. Creating videos that teach a prospective customer or current customer how to do something is an example of excellent content that can assist you in all of your marketing efforts.

Not only does it provide the viewer valuable and actionable content, but it can help to position you as an expert within a specific industry and/or niche thus increasing your image in the eye’s of a prospective customer.

3. Brand Your Videos.

When it comes to creating powerful marketing videos, you will want to be sure that you are successfully branding the videos. For branding purposes, you might want to consider adding a logo somewhere within it so the viewer can see your brand at all times and/or at least during key points in your video. This will increase overall brand recognition throughout the industry and marketplace.

Overall, video marketing is a great way to market your business in today’s competitive landscape. By following the tips above, you should be able to successfully utilise video marketing in your marketing mix. Try to create the highest quality videos for the best possible results.

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Thanks for tuning into another post/page everyone! Hope you learnt something new and if you have any questions please feel free to drop me a comment below :)


  1. I have a video that garnered over 300 views in 3 months mainly because of keyword and content. It is a product related video.

    And thanks to tech, i record and edit on my smartphone. Because video is perceived to be more troublesome to make, it is easier to rank in the video search on google.

    • Hey there Regina,

      with youtube being a huge domination on the internet and video market, getting through to customers using videos is highly effective. glad to hear that your video that you created on your smartphone could generate a lot of views!

      Good luck! Ken

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